Customer relationship management (CRM), is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers.

• Actively tracks and manages customer information.
• Connects your entire team from any device.
• Intelligently captures customer emails.
• Simplifies repetitive tasks so you can concentrate on leads.
• Delivers instant insights and recommendations.
• Extends and customises as your business grows.

• CRM helps you ditch clunky processes and manual effort so you can get on with business.
• You’ll find more leads, close more deals, keep more customers and grow your business.
• One place to store all customer information means your conversations are always personal, relevant, and up to date.
• Salesforce.com CRM customers report 37% more sales revenue, 45% higher customer satisfaction, 43% better marketing ROI.

Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service designed to help sell, service, market, analyze, and connect with customers.

Commerce Cloud, Sales Cloud,  Service Cloud,  Data Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, App Cloud, and IoT

The Salesforce Partner Program enables partners to build and grow successful businesses while delivering customer success. Independent software vendors (ISVs), can build and go-to-market with solutions on AppExchange, the leading enterprise cloud marketplace. In addition, consulting partners can grow a profitable business by building expertise, leading differentiated practices, and leveraging innovative tools.

Robotic Process Automation (RPA) is the technology that allows organizations to use software robots to perform specific tasks in an automated way.

It can be used to automate tasks in any industry, including insurance, healthcare, banking and financial services, procurement, supply chain management, and manufacturing. It is estimated that up to 45 percent of the activities can be automated through RPA.

Apttus is an American business-to-business software provider specializing in business process automation