Customer relationship management (CRM), is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers.
Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service designed to help sell, service, market, analyze, and connect with customers.
The Salesforce Partner Program enables partners to build and grow successful businesses while delivering customer success. Independent software vendors (ISVs), can build and go-to-market with solutions on AppExchange, the leading enterprise cloud marketplace. In addition, consulting partners can grow a profitable business by building expertise, leading differentiated practices, and leveraging innovative tools.
It can be used to automate tasks in any industry, including insurance, healthcare, banking and financial services, procurement, supply chain management, and manufacturing. It is estimated that up to 45 percent of the activities can be automated through RPA.